ONLINE MARKETING PLAN Your website needs to convert leads into customers.  SEO is long term, how to kick-start it now and build your own audience. ONLINE MARKETING PLAN
A website is so much more than an AD.  It is the Central Communication Hub  of your company.  Google wants good and useful information to serve end usersHow is your website doing?  What new content do you have?  What kind of reviews are you getting?  How many quality back links? And more… Who manages this, answers email and adds new content consistently?

WHY AN ONLINE MARKETING PLAN?

WHY YOU NEED ONE

ONLINE MARKETING PLANS

Your Site | Your Way | Branded to You | Marketing Machine .
1 2 3 4 5 6 7 8 9 10
32.5% 17.6% 11.4% 8.1% 6.1% 4.4% 3.5% 3.1% 2.6% 2.4%
CONSUMERS ARE LOOKING ONLINE FOR LOCAL BUSINESS
The Internet is here to stay and people are looking on their computers, tablets and cell phone when they look for new products and services. Bright Local’s Local Review Survey 2017 states that 97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online everyday. This chart below from Search Engine Watch states that, according to a study they reviewed, that “the top listing in Google’s organic search result receives 33 percent of the traffic, compared to 18% for the second position, and the traffic only degrades from there”.
To get new business from the Internet you need to be sure that your website is ranking well for the keywords that consumers use when they are looking for your product or service. When you put up an ad you hope the ad lands in the sight of someone looking for your product or service. However, if your link shows up when people are actively searching for your product or service, this is what you could call a HOT lead, someone actively looking to buy or, at least, doing some serious research!  
GOALS OF AN EFFECTIVE ONLINE MARKETING PLAN
Your target market will find your products or services when they are looking online and the spend time on your website and contact you or come to see you to do business. The Online Marketing Plan gives you important data to know how well you are ranking for your target keywords and how you can add, adjust and expand those keywords as they come to light. How are visitors interacting with your website and how can you improve their experience? How relevant and current is the information on your website - what can you to do improve your authority on your topic? How many other high quality websites link back to you to improve your Trust Ranking How will you stay up to speed with all the Search Engine Ranking Factors and implement new requirements as they come into view?
WHAT’S INCLUDED IN AN ONLINE MARKETING PLAN Keyword research: What words are your target leads using to search for your product or services. What words do your competitors or others ranking higher than you use? How many people are searching on those terms - is there enough volume? If nobody is search on a term and you rank #1 then it makes no difference. How much competition is there for the keywords you want to target, and, if so, what long tail keywords with less competition will bring you more visitors now? Ranking statistics: How well are you ranking for those keywords in your area. Conversion statistics: How do visitors interact with your website and are they converting into leads and new customers? Authoritative content: How well does the content on your website give accurate, current and useful information on the topic the keyword suggests? How to Drive Traffic: What other ways can you drive traffic to your website? Ads, Social Media, In-Store Promotions and more. Monthly Remote Meeting: Review all these elements and determine next best steps.  What worked?  What’s missing? What have we learned?  How can we improve. Questions and answers.
CORE CONCEPT FOR RANKING ONLINE Give Google What Google Wants and Google will give you what you want. While you need to pay attention to these ranking factors, the bottom line is to find the best way to deliver good, current and useful information that will best  serve consumers needs.  All the algorithms and all the Google Updates are all designed to try and give online searchers the best and most useful information on the topic they are searching for. How can you do that and what is unique about your company.  What special way can you help solve a searchers problem?
ONLINE MARKETING PLAN REPORT Keyword research: What words are your target leads using to search for your product or services. Ranking statistics: How well are you ranking for those keywords in your area? Conversion statistics: How do visitors interact with your website and are they converting into leads and new customers? New Content Review: How many new blog posts, videos, and Social Media Interactions did you have? Customer Reviews:  How many do you have and are you responding to those reviews on a regular basis? Assignments, Accountability and Enforcement:  Who is managing your website, responding to emails, customer reviews and overseeing new content?
CONSULTING SERVICES AVAILABLE I will help you understand what needs to be done and help you setup all the appropriate tools, resources, systems and accountabilities to make your plan work. You can select a one time fee to help create this plan or You can elect to work the plan yourself and have me deliver regular reports on your progress with recommendations for improvement or You can hire me to be your Remote Webmaster
HOW TO USE ATTRACTION MARKETING TO BUILD YOUR BUSINESS
1. Build an email list of clients and leads. Build other social media leads to compliment this list. 2. Deliver real value to this list such that the people on the list consider you an authority and come to know, like and trust you. 3. Sell things to people on your list
BUSINESS ETHICS IN THE INFORMATION AGE
Your business needs to make a profit in order for you to stay in business, so making sales is imperative. The communication power of the Internet exponentially expands anything we have ever experienced before. The temptation is to hide behind the ‘anonymity’ of online visitors and to have low standards and values. Can you have the standard to give real value for what you sell?  Can you sell it at a just and fair price? Can you find the best way to deliver real value in a way that serves people well and helps them solve their problems such that they WANT to give you more money?

Online Marketing Plans

Darold (Darry) Turock
2233 West Columbia Street
Allentown, PA 18104
Freelance Web Developer
(610) 740-4605
(716) 790-8051
©2009-2018
GOALS OF AN EFFECTIVE ONLINE MARKETING PLAN
Your target market will find your products or services when they are looking online and the spend time on your website and contact you or come to see you to do business. The Online Marketing Plan gives you important data to know how well you are ranking for your target keywords and how you can add, adjust and expand those keywords as they come to light. How are visitors interacting with your website and how can you improve their experience? How relevant and current is the information on your website - what can you to do improve your authority on your topic? How many other high quality websites link back to you to improve your Trust Ranking How will you stay up to speed with all the Search Engine Ranking Factors and implement new requirements as they come into view?
WHAT’S INCLUDED IN AN ONLINE MARKETING PLAN Keyword research: What words are your target leads using to search for your product or services. What words do your competitors or others ranking higher than you use? How many people are searching on those terms - is there enough volume? If nobody is search on a term and you rank #1 then it makes no difference. How much competition is there for the keywords you want to target, and, if so, what long tail keywords with less competition will bring you more visitors now? Ranking statistics: How well are you ranking for those keywords in your area. Conversion statistics: How do visitors interact with your website and are they converting into leads and new customers? Authoritative content: How well does the content on your website give accurate, current and useful information on the topic the keyword suggests? How to Drive Traffic: What other ways can you drive traffic to your website? Ads, Social Media, In-Store Promotions and more. Monthly Remote Meeting: Review all these elements and determine next best steps.  What worked?  What’s missing? What have we learned?  How can we improve. Questions and answers.
CORE CONCEPT FOR RANKING ONLINE Give Google What Google Wants and Google will give you what you want. While you need to pay attention to these ranking factors, the bottom line is to find the best way to deliver good, current and useful information that will best  serve consumers needs.  All the algorithms and all the Google Updates are all designed to try and give online searchers the best and most useful information on the topic they are searching for. How can you do that and what is unique about your company.  What special way can you help solve a searchers problem?
ONLINE MARKETING PLAN REPORT Keyword research: What words are your target leads using to search for your product or services. Ranking statistics: How well are you ranking for those keywords in your area? Conversion statistics: How do visitors interact with your website and are they converting into leads and new customers? New Content Review: How many new blog posts, videos, and Social Media Interactions did you have? Customer Reviews:  How many do you have and are you responding to those reviews on a regular basis? Assignments, Accountability and Enforcement:  Who is managing your website, responding to emails, customer reviews and overseeing new content?
CONSULTING SERVICES AVAILABLE I will help you understand what needs to be done and help you setup all the appropriate tools, resources, systems and accountabilities to make your plan work. You can select a one time fee to help create this plan or You can elect to work the plan yourself and have me deliver regular reports on your progress with recommendations for improvement or You can hire me to be your Remote Webmaster
HOW TO USE ATTRACTION MARKETING TO BUILD YOUR BUSINESS
1. Build an email list of clients and leads. Build other social media leads to compliment this list. 2. Deliver real value to this list such that the people on the list consider you an authority and come to know, like and trust you. 3. Sell things to people on your list
BUSINESS ETHICS IN THE INFORMATION AGE
Your business needs to make a profit in order for you to stay in business, so making sales is imperative. The communication power of the Internet exponentially expands anything we have ever experienced before. The temptation is to hide behind the ‘anonymity’ of online visitors and to have low standards and values. Can you have the standard to give real value for what you sell?  Can you sell it at a just and fair price? Can you find the best way to deliver real value in a way that serves people well and helps them solve their problems such that they WANT to give you more money?

Online Marketing Plans

WHY YOU NEED ONE
To get new business from the Internet you need to be sure that your website is ranking well for the keywords that consumers use when they are looking for your product or service. When you put up an ad you hope the ad lands in the sight of someone looking for your product or service. However, if your link shows up when people are actively searching for your product or service, this is what you could call a HOT lead,  someone actively looking to buy or, at least, doing some serious research!  
Darold (Darry) Turock
2233 West Columbia Street
Allentown, PA 18104
Freelance Web Developer
(610) 740-4605
(716) 790-8051
©2009-2018
©2009-2018
ONLINE MARKETING PLAN Your website needs to convert leads into customers.  SEO is long term, how to kick-start it now and build your own audience. ONLINE MARKETING PLAN
A website is so much more than an AD.  It is the Central Communication Hub  of your company.  Google wants good and useful information to serve end usersHow is your website doing?  What new content do you have?  What kind of reviews are you getting?  How many quality back links? And more… Who manages this, answers email and adds new content consistently?

WHY AN ONLINE MARKETING PLAN?

ONLINE MARKETING PLANS

Your Site | Your Way | Branded to You | Marketing Machine .
CONSUMERS ARE LOOKING ONLINE FOR LOCAL BUSINESS
The Internet is here to stay and people are looking on their computers, tablets and cell phone when they look for new products and services. Bright Local’s Local Review Survey 2017 states that 97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online everyday. This chart below from Search Engine Watch states that, according to a study they reviewed, that “the top listing in Google’s organic search result receives 33 percent of the traffic, compared to 18% for the second position, and the traffic only degrades from there”.
1 2 3 4 5 6 7 8 9 10
32.5% 17.6% 11.4% 8.1% 6.1% 4.4% 3.5% 3.1% 2.6% 2.4%

Online Marketing Plans

GOALS OF AN EFFECTIVE ONLINE MARKETING PLAN
Your target market will find your products or services when they are looking online and the spend time on your website and contact you or come to see you to do business. The Online Marketing Plan gives you important data to know how well you are ranking for your target keywords and how you can add, adjust and expand those keywords as they come to light. How are visitors interacting with your website and how can you improve their experience? How relevant and current is the information on your website - what can you to do improve your authority on your topic? How many other high quality websites link back to you to improve your Trust Ranking How will you stay up to speed with all the Search Engine Ranking Factors and implement new requirements as they come into view?
WHAT’S INCLUDED IN AN ONLINE MARKETING PLAN Keyword research: What words are your target leads using to search for your product or services. What words do your competitors or others ranking higher than you use? How many people are searching on those terms - is there enough volume? If nobody is search on a term and you rank #1 then it makes no difference. How much competition is there for the keywords you want to target, and, if so, what long tail keywords with less competition will bring you more visitors now? Ranking statistics: How well are you ranking for those keywords in your area. Conversion statistics: How do visitors interact with your website and are they converting into leads and new customers? Authoritative content: How well does the content on your website give accurate, current and useful information on the topic the keyword suggests? How to Drive Traffic: What other ways can you drive traffic to your website? Ads, Social Media, In-Store Promotions and more. Monthly Remote Meeting: Review all these elements and determine next best steps.  What worked?  What’s missing? What have we learned?  How can we improve. Questions and answers.
CORE CONCEPT FOR RANKING ONLINE Give Google What Google Wants and Google will give you what you want. While you need to pay attention to these ranking factors, the bottom line is to find the best way to deliver good, current and useful information that will best  serve consumers needs.  All the algorithms and all the Google Updates are all designed to try and give online searchers the best and most useful information on the topic they are searching for. How can you do that and what is unique about your company.  What special way can you help solve a searchers problem?
ONLINE MARKETING PLAN REPORT Keyword research: What words are your target leads using to search for your product or services. Ranking statistics: How well are you ranking for those keywords in your area? Conversion statistics: How do visitors interact with your website and are they converting into leads and new customers? New Content Review: How many new blog posts, videos, and Social Media Interactions did you have? Customer Reviews:  How many do you have and are you responding to those reviews on a regular basis? Assignments, Accountability and Enforcement: Who is managing your website, responding to emails, customer reviews and overseeing new content?
CONSULTING SERVICES AVAILABLE I will help you understand what needs to be done and help you setup all the appropriate tools, resources, systems and accountabilities to make your plan work. You can select a one time fee to help create this plan or You can elect to work the plan yourself and have me deliver regular reports on your progress with recommendations for improvement or You can hire me to be your Remote Webmaster
HOW TO USE ATTRACTION MARKETING TO BUILD YOUR BUSINESS
1. Build an email list of clients and leads. Build other social media leads to compliment this list. 2. Deliver real value to this list such that the people on the list consider you an authority and come to know, like and trust you. 3. Sell things to people on your list
BUSINESS ETHICS IN THE INFORMATION AGE
Your business needs to make a profit in order for you to stay in business, so making sales is imperative. The communication power of the Internet exponentially expands anything we have ever experienced before. The temptation is to hide behind the ‘anonymity’ of online visitors and to have low standards and values. Can you have the standard to give real value for what you sell?  Can you sell it at a just and fair price? Can you find the best way to deliver real value in a way that serves people well and helps them solve their problems such that they WANT to give you more money?
WHY YOU NEED ONE
To get new business from the Internet you need to be sure that your website is ranking well for the keywords that consumers use when they are looking for your product or service. When you put up an ad you hope the ad lands in the sight of someone looking for your product or service. However, if your link shows up when people are actively searching for your product or service, this is what you could call a HOT lead, someone actively looking to buy or, at least, doing some serious research!  
Darold (Darry) Turock
2233 West Columbia Street
Allentown, PA 18104
Freelance Web Developer
(610) 740-4605
(716) 790-8051
©2009-2018
ONLINE MARKETING PLAN Your website needs to convert leads into customers.  SEO is long term, how to kick-start it now and build your own audience. ONLINE MARKETING PLAN
A website is so much more than an AD.  It is the Central Communication Hub  of your company.  Google wants good and useful information to serve end usersHow is your website doing?  What new content do you have?  What kind of reviews are you getting?  How many quality back links? And more… Who manages this, answers email and adds new content consistently?

WHY AN ONLINE

MARKETING PLAN?

ONLINE MARKETING PLANS

Your Site | Your Way | Branded to You Marketing Machine .
CONSUMERS ARE LOOKING ONLINE FOR LOCAL BUSINESS
The Internet is here to stay and people are looking on their computers, tablets and cell phone when they look for new products and services. Bright Local’s Local Review Survey 2017 states that 97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online everyday. This chart below from Search Engine Watch states that, according to a study they reviewed, that “the top listing in Google’s organic search result receives 33 percent of the traffic, compared to 18% for the second position, and the traffic only degrades from there”.
1 2 3 4 5 6 7 8 9 10
32.5% 17.6% 11.4% 8.1% 6.1% 4.4% 3.5% 3.1% 2.6% 2.4%
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