CONTENT MARKETING Current, relevant and useful information is the golden key to winning Google Rankings. Your website must be updated often. CONTENT MARKETING
Google wants to rank websites that give the best information to people searching on your target keywords. You are the expert in your business and you can establish yourself as an authority if you have a plan to consistently add new & useful information.  This can be done on your page, on a blog, with video and/or relevant postings and interactions in Social Media
Why you need to keep adding current, useful and relevant information to your website Google’s algorithms change several hundred times a years.  The algorithms are how their robots filter websites to categorize you for a particular keyword and find reasons why they should list you first.  All of these algorithms are designed as robotic tools to filter out spammy and inappropriate use of keywords or anything designed to try and ‘trick’ the search engines. While it is still important to find the best and most relevant and trafficked keywords for your site, and put them on the site in the right format and places where Google looks, it is not enough in today’s market. You need to understand what Google is trying to do and use that as a way to get your site to rank higher. Now, they can CATEGORIZE you for your keywords, but, more importantly, RECOGNIZE YOU AS THE BEST SITE TO LIST because you deliver the best information to searchers.

CONTENT MARKETING

Brand yourself as the expert in your field .
So, how do you add current content? If you’re like most small business owners you don’t have a lot of time, or desire, to spend time on your website every day.  However, if this is the GOLDEN KEY to ranking higher, then you or somebody needs to do it and do it consistently. And, if you REALLY want to take in on with a FURY, then you will pay attention to it and get it done. If you don’t take it seriously it just means you don’t yet get how much this will help you. Major Objections most small business owners have: You don’t have time to do this The truth is, you don’t have time to not do this! Either do it yourself or find someone who will do it for you.  Maybe someone in your office can take it on or maybe you can hire a young or retired person who would love to have a small part time job. You don’t know what to say Now, this is a just a flat out lie to yourself.  You know a lot more about your business than you think.  And, a lot of what you know is not commonly known by most of your potential customers.
Here’s how it works: A web surfer types a keyword in the search engine.  Google looks for the best match for the searchers word and location. Google finds your website and identifies it for the keyword. That makes you a candidate for ranking, but it is not enough. Now, they want to know WHY they should list your company first so they look for associated materials you have provided to visitors to your website. Do you point them to blog posts you have made which go into greater detail about the keyword? Do you have any videos on You Tube related to that keyword and are people watching those videos? How long do people stay on your site when they get there?  If they leave quickly Google thinks they didn’t get what they were looking for so they move you down a bit in the rankings. How many backlinks do you have? Are they from high authority sites? How engaged are you in social media and are people talking about your company online?
Brand yourself as the authority in your chosen field The Internet levels the playing field for small companies.  Your website can compete with even the biggest companies, or, at least, with other companies in your area who are about the same size as you. As you deliver good tips and links to new information that will really serve your customers, they will come to know, like and trust you. When it comes time to buy, who are they going to choose?  Most times they will choose someone the know, like and trust. How can you build that relationship with them before you ever even talk to them?
Source: Google Console  Help Page “Give visitors the information they're looking for. Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.”
How long does it take for Content Marketing to be Effective? When you think of the WORLD WIDE WEB, it can take about two years of consistent and persistent action to get your content to make a difference. But, were talking about LOCAL AREA web ranking, which is a different story. However, if you are a contractor in Allentown PA, for example, you don’t need to get listed for Kitchen Remodeling in Topeka Kansas.  You want to rank in Allentown and other nearby locations. If you have more content related to your local area then you have a better chance of getting your website content to rank,  especially if your competition isn’t doing it on a regular basis! And, the smaller the town you live in, the better your chances are of getting your content to help you pages rank higher. In any case, delivering good content on a regular basis is an essential component to getting your business to rank higher. What if, in two years, you could rank #1 for your target keywords?  What difference would that make for your bottom line and the future success of your business? What if it could happen even faster?
CONSULTING SERVICES AVAILABLE I will help you understand what needs to be done and help you setup all the appropriate tools, resources, systems and accountabilities to make your plan work. You can select a one time fee to help create this plan or You can elect to work the plan yourself and have me deliver regular reports on your progress with recommendations for improvement or You can hire me to be your Remote Webmaster

Content Marketing

Darold (Darry) Turock
2233 West Columbia Street
Allentown, PA 18104
Freelance Web Developer
(610) 740-4605
(716) 790-8051
©2009-2018
CONTENT MARKETING Current, relevant and useful information is the golden key to winning Google Rankings. Your website must be updated often. CONTENT MARKETING
Google wants to rank websites that give the best information to people searching on your target keywords. You are the expert in your business and you can establish yourself as an authority if you have a plan to consistently add new & useful information.  This can be done on your page, on a blog, with video and/or relevant postings and interactions in Social Media
Why you need to keep adding current, useful and relevant information to your website Google’s algorithms change several hundred times a years.  The algorithms are how their robots filter websites to categorize you for a particular keyword and find reasons why they should list you first.  All of these algorithms are designed as robotic tools to filter out spammy and inappropriate use of keywords or anything designed to try and ‘trick’ the search engines. While it is still important to find the best and most relevant and trafficked keywords for your site, and put them on the site in the right format and places where Google looks, it is not enough in today’s market. You need to understand what Google is trying to do and use that as a way to get your site to rank higher. Now, they can CATEGORIZE you for your keywords, but, more importantly, RECOGNIZE YOU AS THE BEST SITE TO LIST because you deliver the best information to searchers.

CONTENT

MARKETING

Brand yourself as the expert in your field .
So, how do you add current content? If you’re like most small business owners you don’t have a lot of time, or desire, to spend time on your website every day.  However, if this is the GOLDEN KEY to ranking higher, then you or somebody needs to do it and do it consistently. And, if you REALLY want to take in on with a FURY, then you will pay attention to it and get it done. If you don’t take it seriously it just means you don’t yet get how much this will help you. Major Objections most small business owners have: You don’t have time to do this The truth is, you don’t have time to not do this! Either do it yourself or find someone who will do it for you.  Maybe someone in your office can take it on or maybe you can hire a young or retired person who would love to have a small part time job. You don’t know what to say Now, this is a just a flat out lie to yourself.  You know a lot more about your business than you think.  And, a lot of what you know is not commonly known by most of your potential customers.
Here’s how it works: A web surfer types a keyword in the search engine.  Google looks for the best match for the searchers word and location. Google finds your website and identifies it for the keyword. That makes you a candidate for ranking, but it is not enough. Now, they want to know WHY they should list your company first so they look for associated materials you have provided to visitors to your website. Do you point them to blog posts you have made which go into greater detail about the keyword? Do you have any videos  on You Tube related to that keyword and are people watching those videos? How long do people stay on your site when they get there?  If they leave quickly Google thinks they didn’t get what they were looking for so they move you down a bit in the rankings. How many backlinks do you have? Are they from high authority sites? How engaged are you in social media and are people talking about your company online?
Brand yourself as the authority in your chosen field The Internet levels the playing field for small companies.  Your website can compete with even the biggest companies, or, at least, with other companies in your area who are about the same size as you. As you deliver good tips and links to new information that will really serve your customers, they will come to know, like and trust you. When it comes time to buy, who are they going to choose?  Most times they will choose someone the know, like and trust. How can you build that relationship with them before you ever even talk to them?
Source: Google Console  Help Page “Give visitors the information they're looking for. Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information- rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.”
How long does it take for Content Marketing to be Effective? When you think of the WORLD WIDE WEB, it can take about two years of consistent and persistent action to get your content to make a difference. But, were talking about LOCAL AREA web ranking, which is a different story. However, if you are a contractor in Allentown PA, for example, you don’t need to get listed for Kitchen Remodeling in Topeka Kansas.  You want to rank in Allentown and other nearby locations. If you have more content related to your local area then you have a better chance of getting your website content to rank,  especially if your competition isn’t doing it on a regular basis! And, the smaller the town you live in, the better your chances are of getting your content to help your pages rank higher. In any case, delivering good content on a regular basis is an essential component to getting your business to rank higher. What if, in two years, you could rank #1 for your target keywords?  What difference would that make for your bottom line and the future success of your business? What if it could happen even faster?
CONSULTING SERVICES AVAILABLE I will help you understand what needs to be done and help you setup all the appropriate tools, resources, systems and accountabilities to make your plan work. You can select a one time fee to help create this plan or You can elect to work the plan yourself and have me deliver regular reports on your progress with recommendations for improvement or You can hire me to be your Remote Webmaster

Content Marketing

Darold (Darry) Turock
2233 West Columbia Street
Allentown, PA 18104
Freelance Web Developer
(610) 740-4605
(716) 790-8051
©2009-2018
©2009-2018

Content Marketing

CONTENT MARKETING Current, relevant and useful information is the golden key to winning Google Rankings. Your website must be updated often. CONTENT MARKETING
Google wants to rank websites that give the best information to people searching on your target keywords. You are the expert in your business and you can establish yourself as an authority if you have a plan to consistently add new & useful information.  This can be done on your page, on a blog, with video and/or relevant postings and interactions in Social Media
Why you need to keep adding current, useful and relevant information to your website Google’s algorithms change several hundred times a years.  The algorithms are how their robots filter websites to categorize you for a particular keyword and find reasons why they should list you first.  All of these algorithms are designed as robotic tools to filter out spammy and inappropriate use of keywords or anything designed to try and ‘trick’ the search engines. While it is still important to find the best and most relevant and trafficked keywords for your site, and put them on the site in the right format and places where Google looks, it is not enough in today’s market. You need to understand what Google is trying to do and use that as a way to get your site to rank higher. Now, they can CATEGORIZE you for your keywords, but, more importantly, RECOGNIZE YOU AS THE BEST SITE TO LIST because you deliver the best information to searchers.

CONTENT

MARKETING

Brand yourself as the expert in your field .
So, how do you add current content? If you’re like most small business owners you don’t have a lot of time, or desire, to spend time on your website every day.  However, if this is the GOLDEN KEY to ranking higher, then you or somebody needs to do it and do it consistently. And, if you REALLY want to take in on with a FURY, then you will pay attention to it and get it done. If you don’t take it seriously it just means you don’t yet get how much this will help you. Major Objections most small business owners have: You don’t have time to do this The truth is, you don’t have time to not do this! Either do it yourself or find someone who will do it for you.  Maybe someone in your office can take it on or maybe you can hire a young or retired person who would love to have a small part time job. You don’t know what to say Now, this is a just a flat out lie to yourself.  You know a lot more about your business than you think.  And, a lot of what you know is not commonly known by most of your potential customers.
Here’s how it works: A web surfer types a keyword in the search engine.  Google looks for the best match for the searchers word and location. Google finds your website and identifies it for the keyword. That makes you a candidate for ranking, but it is not enough. Now, they want to know WHY they should list your company first so they look for associated materials you have provided to visitors to your website. Do you point them to blog posts you have made which go into greater detail about the keyword? Do you have any videos  on You Tube related to that keyword and are people watching those videos? How long do people stay on your site when they get there?  If they leave quickly Google thinks they didn’t get what they were looking for so they move you down a bit in the rankings. How many backlinks do you have? Are they from high authority sites? How engaged are you in social media and are people talking about your company online?
Brand yourself as the authority in your chosen field The Internet levels the playing field for small companies.  Your website can compete with even the biggest companies, or, at least, with other companies in your area who are about the same size as you. As you deliver good tips and links to new information that will really serve your customers, they will come to know, like and trust you. When it comes time to buy, who are they going to choose?  Most times they will choose someone the know, like and trust. How can you build that relationship with them before you ever even talk to them?
Source: Google Console  Help Page “Give visitors the information they're looking for. Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do.  If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information- rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.”
How long does it take for Content Marketing to be Effective? When you think of the WORLD WIDE WEB, it can take about two years of consistent and persistent action to get your content to make a difference. But, were talking about LOCAL AREA web ranking, which is a different story, in some ways. However, if you are a contractor in Allentown PA, for example, you don’t need to get listed for Kitchen Remodeling in Topeka Kansas.  You want to rank in Allentown and other nearby locations. If you have more content related to your local area then you have a better chance of getting your website content to rank,  especially if your competition isn’t doing it on a regular basis! And, the smaller the town you live in, the better your chances are of getting your content to help your pages rank higher. In any case, delivering good content on a regular basis is an essential component to getting your business to rank higher. What if, in two years, you could rank #1 for your target keywords?  What difference would that make for your bottom line and the future success of your business? What if it could happen even faster?
CONSULTING SERVICES AVAILABLE I will help you understand what needs to be done and help you setup all the appropriate tools, resources, systems and accountabilities to make your plan work. You can select a one time fee to help create this plan or You can elect to work the plan yourself and have me deliver regular reports on your progress with recommendations for improvement or You can hire me to be your Remote Webmaster
Darold (Darry) Turock
2233 West Columbia Street
Allentown, PA 18104
Freelance Web Developer
(610) 740-4605
(716) 790-8051
©2009-2018
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